The small type: whenever Marie Antoinette stated, “Let them eat dessert,” it might have been because she was actually hogging all of the Michel et Augustin cookies for herself. Childhood friends Michel and Augustin found in middle school, and, whenever they found their particular sex 9-to-5 tasks are unfulfilling, they began a cookie organization with a foundation in French pastry. Fast onward 13 years, plus the two buddies have actually offices in France and ny and so are seducing the whole world making use of their cookies, pastries, yogurts, mousses, along with other desserts made out of quick, pronounceable elements. The duo in addition instructs aspiring bakers that learning the ability of French pastry is actually attainable through their particular recipe books and entertaining available house classes. Michel and Augustin’s fantasy is not difficult: to really make the globe look and bond over a shared love of candies.
The storyline of Michel et Augustin started just enough. Two guys started palling around in middle school and became good contacts. But, just like numerous teenage friendships, both parted means after graduation to follow their paths.
Michel discovered themselves doing work in financing in nyc, and Augustin was actually doing work in marketing for Air France. But both quickly turned into disillusioned together with the 9-to-5 work from the business community. They reconnected while the duo devised a wild want to learn all 1,263 bakeries in France and develop the basics of the best confectioneries the nation was required to offer. They composed a manuscript about this â their particular first cooperation!
After finishing their unique journey, in 2004, Michel and Augustin aproned-up and place out on a fresh adventure: cooking in Augustin’s home. Their unique objective would be to develop a type of cookies also desserts made with 100% natural ingredients and really love. And, after tirelessly screening and tasting over 300 quality recipes, their first mixture was given birth to: the little round butter cookie. Michel et Augustin came to be!
The pair found fast success, plus they still innovate more tasty projects, particularly a decadent yogurt in a container, that has been uncovered only once Michel and Augustin realized their particular prized cow could generate above butter. They advertise their products making use of signature “kookiness” and delight they infuse to their delicious goodies.
Spreading a fascination with French Pastry across World
Michel et Augustin is approximately more than just making a delicious cookie. The organization is curved on drawing from France’s rich cooking background generate masterful desserts.
“It isn’t really pretty much snacks â it’s about a love of French pastry,” stated Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. “Almost everything we make is linked to French pastry methods. We now have a very strong connection with pastry generating as a company.”
But Lily told all of us an attraction for and expertise of French pastry is not only reserved for item builders (they refer to them as the “recipe staff”) at Michel et Augustin. A portion of the company’s kooky tradition is actually discussing the passion and expertise of pastry creating therefore every person in the team, in France and Brooklyn, can train becoming a French pastry cook and do the national examination (titled a “C.A.P.”). In this manner, everyone can participate in innovating new quality recipes and talk knowledgeably with fans, consumers, and buyers.
“once per week in France and once 30 days in New York, our very own Banana Farm (“office”) turns into a pastry class where we have been going through a classic curriculum of French pastry and education for your certification,” she said. “It doesn’t matter if you’re an internet site designer or even in sales â the ability is actually urged for several.”
Though Michel et Augustin supplies a very expansive line in France, the company sticks with the same principles and axioms of development for every items.
“the one thing our services and products have in common is a real focus on flavor also to the components,” Lily stated. “We focus on the top quality and ease-of-use from the components, and then try to maintain the ingredient listing as pronounceable as you possibly can.”
This results not only in a yummy decadence, but additionally a treat you’ll feel good about consuming with your significant other.
A Collection of Treats Perfect for revealing With Your Sweetheart
There’s just something about revealing candies that starts the day appropriate or stops a great go out. And Michel et Augustin’s productions were intended for only such occasions.
“its an instant of extravagance at the end of a date,” Lily stated. “It really is tasty and made with clean materials, which helps make the time much much better. It feels very good to engage.”
With so many worthy snacks to select from, there is no want to select one. While there are numerous a lot more solutions in France â from chocolate mousse to decadent yogurts and, without a doubt, one-of-a-kind snacks â there’s a lot of solutions in the US at the same time.
Lily was quick to advise the most perfect goodies to offer to or appreciate thereupon special someone.
“the best-selling cookie is actually all of our 4-Cookie Squares,” she mentioned. “These include like little square tarts, are available three tastes, might end up being very effortlessly shared. We likewise have Cookie Buttons, that are hazelnut chocolate processor chip cookies with hazelnut ganache around. They are available in packages of two â one for me, one for you!”
For lovers which enjoy their early morning routine together, Lily told you Puff Palmiers tend to be a lovely a.m. option.
“These are generally puff pastry and taste like Elephant Ears,” she stated. “they are super light and flaky and ideal for revealing more than morning meal with coffee or at tea time.”
Whether your honey are chocoholics or appreciate the fine butteriness of caramel (or everything in between), Michel et Augustin has actually a deserving treat for discussing (or sneaking off with on your own clandestine cookie event).
Become involved during the Banana Farm
Michel et Augustin’s approach is the fact that delight of candies is within the posting. Therefore it should be no shock area involvement is actually extreme the main business’s company purpose. Everyone is invited to quit in and chat (and flavor cookies) at their particular Banana Farms (practices) in Paris, Lyon, or Brooklyn.
This mindset began from the beginning associated with company and it is section of the key. And Lily mentioned this viewpoint is actually exemplified when you look at the business’s available homes.
“Right from the start, Michel and Augustin exposed the doorways of the apartment to neighbors, buddies, customers, and passersby, for individuals provide them feedback, to taste snacks, to flavor brand-new quality recipes these people were screening, and go out with these people and mention whatever they happened to be doing,” she mentioned. “its something’s important to us now.”
Open up household within Banana Farm takes place on very first Thursday of each and every thirty days in France and nyc. Lily told all of us these activities provide a means the organization to offer back again to town by instructing all of them towards background and strategies of French pastry.
“We invite every person, family, friends, clients, and customers to come share meals,” she stated. “We do taste assessments, focus groups, and perform video games. It’s an actual community event.”
It’s not only enjoyable and tummy-pleasing to go to, however, if you lack a cookie companion, consider all the other dessert aficionados you could satisfy from the Banana Farm. All things considered, if someone likes Michel et Augustin addresses, you are sure that they have great flavor, and you will have something to bond more than.
Michel et Augustin: devoted to Random Acts of Kookiness
In correct Michel and Augustin form, the duo started a Random Acts of Kookiness effort to encourage and please people. From a tribute to Michael Jackson on the cookie square occasion as well as their torrid Greek story, Michel and Augustin infuse hilarity and joy into all they do. You will find why their snacks are incredibly addicting â they can be fashioned with 100% natural ingredients and good vibes.
Up after that for your business is actually a new cookbook whose goal is to simply help United States readers yet others overcome the intimidation involving French pastry.
“We’re generating a French pastry cookbook the US, and it’s really about finding pleasure in these very hard meals,” Lily said. “We’re breaking it down and stating you can do it. When we can, anyone can, and we’re revealing our very own advancement.”
Michel et Augustin normally trying start the well-known candy mousse in the US.
“the dream in regards to our candy mousse should seduce America’s taste buds.”
And, after tasting their cookies along with other goodies, the united states is actually definitely in for a lengthy romance thereupon mousse.